“Down the rabbit hole”
The idiom, “down the rabbit hole” is widely used and means to pursue something which leads to other questions or problems or actions. It conveys the sense that someone spends some time doing something without a clear goal. We tend to use this idiom when we talk about using the internet. We may have clear goals at the outset of our pursuit but quickly become distracted by other things we find online and end up “down a rabbit hole”.
To help you, below are some examples of using these idioms.
“Once I started researching online, I ended up down a rabbit hole of information!”
“The website was a rabbit hole of pages and links.”
The etymology of this idiom comes from Lewis Carol’s story, Alice in Wonderland, where Alice literally falls down the hole of the White Rabbit and encounters a place full of strange and wondrous things.
Here is an interesting resource: https://lnkd.in/gG5m6W9q
In this week’s video, Catherine and I chat about our experiences as entrepreneurs navigating the internet to help us build our businesses.
CHALLENGE: Catherine uses two synonyms that tie in with “down the rabbit hole”. Can you name them?